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5 Factors to Consider While Designing a Logo



Designing a perfect logo is no walk in the park, no matter how ideal you think your logo is there will always be something that you would think you are missing out on. A logo is a gateway to a brand’s identity, it tells the world and the audience what the brand is about and how it will sell in the market. The whole world consists of different and quite similar brands and it makes it further difficult for people to differentiate one thing from another. If you are a business owner, you must invest wholeheartedly to ensure your business is different from others. With the help of branding, you can build some long-lasting relationships with consumers and enhance your economy, increasing your retention rate among all the other positives. A business logo is undoubtedly one of the most important aspects of overall branding. Whatever the purpose of your business is, a logo is important to differentiate you from the other brands.

Most customers connect and identify the different brands with the help of a logo. One of the first things that the customer notices about a brand is the logo. When the logo is attractive and has a memorable impact, it leaves a lasting impression on the customers. Therefore, we strongly recommend you start designing an easily identifiable logo for your business.

Since designing a logo is one important part of branding. We think you should not take it lightly and make sure you are leaving no stone unturned to get the perfect logo design service NYC from Ingenious Guru.

Following are a few important factors that you must keep in mind before designing a logo.

  1. Simple Designing

You do not want to put your customers in more confusion, you want to simplify things for them and that is why we strongly suggest one should go with a simple design. Complex logos would just end up making your customers confused and they might just shift to the competitor, leaving you hanging in the middle. One of the massive mistakes that a company can make is to design a complicated logo, it is important for the brand to simplify the design and refrain from making the logo too complicated. Although a “complicated logo” can be different and new in the market, it cannot fully describe what your brand is. It is advisable to choose a straightforward design that potential customers can quickly recognize as an overly elaborate logo will not resonate with your audience. Choose a logo that accurately represents your company’s image and one that your potential customers can relate to and understand.

  • Memorable

If you are choosing a logo that is not memorable you are making another mistake that we highly discourage. Every brand needs to design their logo in such a way that leaves a memorable impact on the audience. The more your audience will remember your brand, the longer you will live in your customer’s heads. While you design make sure your logo has answers to the following questions, if someone sees your logo design, would they keep on looking at it? Would they look at it again? The answer should be yes since logos are supposed to be both impactful and memorable. It should further catch the attention of the viewer and leave a positive impression, and the moment they come across the logo again they’d recall the brand.

  • Versatile Logos

One of the many mistakes that most brands make is they do not go for versatile logos, your logo should look exceptional on all platforms. Digital marketing and social media marketing are on the verge these days so choosing a logo that looks good on the billboards and pole ads only is not a good idea. We strongly recommend you work on all platforms. While you are designing a logo, you must go for something that appears extraordinary on all kinds of internet devices. When you have a responsive web design it means that it is going to suit all devices and the viewer will not need to minimize or maximize it. The same process should be applied to print media as well.

  • Scalable

Out of all the things that the logo could be, go for the scalable logos. The brand needs to ensure that they are getting the right kind of size of logos along with the right measurements. They often make the mistake of not giving much thought to it and then later regret making lousy choices.  You must select a design that appears fantastic when scaled up or down if you want to create a stunning logo. The visual hook should be understated but intriguing, and it should retain these qualities when scaled to 10mm or 10 m. You must keep in mind that the logo should be scalable no matter where it is going on, whether you are going for digital marketing areas or physical marketing such as BTL activities, your logo should not look odd anywhere.

  • Different Design

If you are not offering anything different to your clients, what are you even doing in the market? It is extremely important to give your customers something extraordinary to ensure your customers are not going to your competitors. As a result, you require a logo design that stands out in the crowded industry. A new and different logo is a wonderful asset in branding since it makes it simpler to boost exposure and brand awareness, among other things. It won’t take long for your target customers to start associating your brand with the logo after you introduce it to the market and start utilizing it on your products and advertising campaigns.

About Author

Jack Leo is digital marketing expert, works as a Lead Content Writer in ingenious Guru, a leading digital marketing agency in New York. He’s obsessed with finding more efficient ways to drive revenue through organic search for growing businesses.

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Israel-Based Earnix Raises $75 Million in Funding Round




Fintech Start-Up Earnix Raises Record-Breaking $75 Million in Latest Funding Round

Israel-based fintech start-up Earnix has raised a staggering $75 million in its latest funding round, according to reports from The Times of Israel. The round was led by Insight Partners, a New York-based venture capital firm, with participation from existing investors JVP and Vintage Investment Partners.

Earnix, which was founded in 2001, provides financial institutions with data-driven insights and decision-making tools to improve pricing and product offerings. The company’s AI-powered software uses machine learning algorithms to analyze customer behavior and predict their future actions.

The funding round marks a significant milestone for Earnix, which has now raised a total of $110 million in investment capital. The company plans to use the new funds to accelerate its growth and expand its customer base, particularly in the United States and Europe.

According to Earnix CEO Udi Ziv, the company’s success is due in part to the increasing demand for data-driven solutions in the financial sector. “Our technology is becoming increasingly critical for banks and insurers looking to stay competitive in an ever-changing landscape,” Ziv said in a statement.

Insight Partners Managing Director Lonne Jaffe echoed this sentiment, stating that “Earnix has developed a unique and powerful AI-driven platform that is transforming the way financial institutions price and market their products. We believe that the company has enormous potential and are excited to be part of their growth journey.”

Earnix’s latest funding round comes amid a surge in investment in Israel’s fintech sector. According to a recent report from Start-Up Nation Central, Israeli fintech companies raised a total of $2.5 billion in investment capital in 2021, up from $1.8 billion in 2020.

As Earnix continues to grow and expand, it is likely to play an increasingly important role in the global fintech landscape. With its cutting-edge technology and growing customer base, the company is well-positioned to help financial institutions stay ahead of the curve in an industry that is rapidly evolving.

Earnix’s technology has already been adopted by several leading financial institutions, including American Express, BNP Paribas, and Allianz. The company’s software has helped these organizations to improve their pricing strategies, increase revenue, and reduce risk.

One of the key benefits of Earnix’s technology is its ability to provide real-time, personalized pricing for customers. By analyzing vast amounts of data on customer behavior and market trends, the software can recommend customized pricing and product offerings that are tailored to each individual customer’s needs and preferences.

This level of personalization is becoming increasingly important in the financial sector, as customers expect a more personalized and seamless experience from their banks and insurers. By using Earnix’s technology, financial institutions can not only meet these expectations but also gain a competitive edge in an industry that is becoming increasingly crowded and competitive.

Earnix’s success also reflects the growing interest in AI and machine learning technologies in the financial sector. As banks and insurers seek to leverage the vast amounts of data they collect on their customers, they are turning to AI-powered solutions like Earnix to help them make better decisions and improve their operations.

Overall, Earnix’s latest funding round is a testament to the company’s innovative technology and strong growth potential. As it continues to expand its customer base and develop new products and services, it is likely to play a leading role in shaping the future of the financial industry.

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[pii_email_9a6747553e02a469600b]: Solving the Microsoft Outlook Error




Understanding the [pii_email_9a6747553e02a469600b] Error and How to Fix it

Emails have become an indispensable part of our lives, and for most people, Microsoft Outlook is the go-to email client. However, like any software, Microsoft Outlook is not immune to errors, and one such error that users frequently encounter is the [pii_email_9a6747553e02a469600b] error.

In this article, we will delve into what the [pii_email_9a6747553e02a469600b] error is and how to fix it.

What is the [pii_email_9a6747553e02a469600b] Error?

The [pii_email_9a6747553e02a469600b] error is an error that occurs when there is a conflict between the SMTP (Simple Mail Transfer Protocol) server and Microsoft Outlook. SMTP is the protocol used to send emails, and when it encounters an error, Microsoft Outlook is unable to send or receive emails.

Causes of the [pii_email_9a6747553e02a469600b] Error

There can be several reasons why the [pii_email_9a6747553e02a469600b] error occurs, some of which include:

  1. Incorrect Configuration Settings: If the SMTP server settings are incorrect, it can cause a conflict with Microsoft Outlook, resulting in the [pii_email_9a6747553e02a469600b] error.
  2. Outdated Software: Using outdated software can also result in the [pii_email_9a6747553e02a469600b] error. It is crucial to keep your Microsoft Outlook software up-to-date to prevent such errors.
  3. Multiple Accounts: Having multiple email accounts in Microsoft Outlook can also cause the [pii_email_9a6747553e02a469600b] error. If the settings for each account are not configured correctly, it can lead to a conflict.

How to Fix the [pii_email_9a6747553e02a469600b] Error?

Now that we know what the [pii_email_9a6747553e02a469600b] error is and what causes it, let us look at how to fix it.

  1. Check Your Internet Connection: A weak or unstable internet connection can cause the [pii_email_9a6747553e02a469600b] error. Ensure that you have a stable internet connection and try sending or receiving emails again.
  2. Update Microsoft Outlook: If you are using an outdated version of Microsoft Outlook, updating it to the latest version can fix the [pii_email_9a6747553e02a469600b] error.
  3. Clear Cache and Cookies: Clearing your browser’s cache and cookies can help fix the [pii_email_9a6747553e02a469600b] error.
  4. Reconfigure Settings: If the SMTP server settings are incorrect, reconfiguring the settings can help fix the [pii_email_9a6747553e02a469600b] error.
  5. Uninstall and Reinstall Microsoft Outlook: If none of the above methods work, uninstalling and reinstalling Microsoft Outlook can help fix the [pii_email_9a6747553e02a469600b] error.


The [pii_email_9a6747553e02a469600b] error can be frustrating, but it is not something that cannot be fixed. By following the methods mentioned in this article, you can fix the [

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Exico-based Raises $20M in Series A Funding Round Led by Azevedo




“ and Azevedo: Revolutionizing the Mexican Real Estate Market”, a Mexico-based real estate platform, has successfully raised $20 million in a Series A funding round led by Azevedo, a leading Latin American venture capital firm. The funding will be used to expand the company’s operations and strengthen its position in the Mexican real estate market. was founded in 2019 with the aim of transforming the real estate industry in Mexico by making it more transparent, efficient, and accessible. The platform uses technology to simplify the home-buying and selling process, providing a one-stop-shop solution for all real estate needs.

With a user-friendly interface and advanced algorithms, helps customers to find their dream home quickly and easily, while also providing a range of services such as property valuations, mortgage advice, and legal support. The platform also offers a commission-free model, which helps to reduce costs for buyers and sellers.

The company’s innovative approach to real estate has already attracted a large user base, with over 150,000 users and 10,000 properties listed on the platform. The latest funding round, led by Azevedo, will allow to continue its rapid expansion and further disrupt the Mexican real estate market.

Azevedo is one of the most prominent venture capital firms in Latin America, with a strong track record of investing in disruptive startups. The firm has invested in a range of sectors, including fintech, healthcare, and education, and has a reputation for supporting companies with innovative solutions that can drive economic growth and social progress.

The partnership between and Azevedo is expected to have a significant impact on the Mexican real estate market, which has traditionally been characterized by a lack of transparency and high transaction costs. With’s technology-driven approach and Azevedo’s expertise in scaling startups, the two companies are well-positioned to revolutionize the way people buy and sell homes in Mexico.

In conclusion, the successful Series A funding round for, led by Azevedo, represents a major milestone for the Mexican real estate industry. The platform’s innovative approach to real estate, combined with Azevedo’s expertise in scaling startups, is set to drive significant change and growth in the sector. As continues to expand and disrupt the market, it is clear that the future

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